KLI Tales of Kaltenberg

Inventors of modern beer

Tales of Royal licensing

Royal Bavarian rights Management

König Ludwig international

HRH Prince Luitpold von Bayern, President of König Ludwig International, continues a 750-year family brewing tradition. With 40 years of expertise in setting up brewing enterprises, he has turned historic family names into distinctive, sustainable, and royal brands that are now known throughout the world. All this has been achieved with the help of long-term partnerships and brand alliances.

start your journey here
Beer Brands
Three royal beer brands, three iconographic product worlds, three strong international license packages.
3
Retail Expertise
All three royal beer brands are presented with a strongly differentiated appearance at the point of sale. All with royal shelf impact.
Pos
Ambassador & patron
Prince Luitpold of Bavaria, Managing partner of König Ludwig International, beer connoisseur, and first protagonist of the Royal Bavarian Brand World.
No.1
Brew-tech consultancy
“We are architects and engineers of the art of brewing.” Under the leadership of KLI, many new state-of-the-art breweries have been planned and constructed.
Planning
Home of beer
Kaltenberg Castle, situated in the middle of the idyllic Bavarian foothills of the Alps, is the home and cultural starting point of the Royal Bavarian Beer Brands.
1871
Marketing Tools
More than fourty years of experience in the license brand business has resulted in a unique package of turn-key marketing and communication measures being available to our license partners.
target
Years purity law
“We are the inventors of Modern Beer.” The Wittelsbach family founded the Bavarian Beer Purity Law more than 500 years ago. A milestone in the history of beer.
500
connoisseurship
The Royal Bavarian Licensed World is not just about beer but about a whole way of life, style, and personal taste.
Royal
Beer Brands
Three royal beer brands, three iconographic product worlds, three strong international license packages.
3
Retail Expertise
All three royal beer brands are presented with a strongly differentiated appearance at the point of sale. All with royal shelf impact.
pos
Ambassador & patron
Prince Luitpold of Bavaria, CEO of König Ludwig International, beer connoisseur, and first protagonist of the Royal Bavarian Brand World.
No.1
Brew-tech consultancy
“We are architects and engineers of the art of brewing.” Under the leadership of KLI, many new state-of-the-art breweries have been planned and constructed.
Planning
Home of beer
Kaltenberg Castle, situated in the middle of the idyllic Bavarian foothills of the Alps, is the home and cultural starting point of the Royal Bavarian Beer Brands.
1871
Years purity law
“We are the inventors of Modern Beer.” The Wittelsbach family founded the Bavarian Beer Purity Law more than 500 years ago. A milestone in the history of beer.
500
Marketing Tools
More than thirty years of experience in the license brand business has resulted in a unique package of turn-key marketing and communication measures being available to our license partners.
target
connoisseurship
The Royal Bavarian Licensed World is not just about beer but about a whole way of life, style, and personal taste.
Royal

40 years of licensing experience

REGISTERED TRADEMARKS READY TO USE WORLDWIDE

KLI‘s expertise in the brewing business can be traced back to the foundation of the first brewery of the Wittelsbach Family in 1260. Headed and controlled by HRH Prince Luitpold von Bayern, KLI is the trademark owner and now has 40 years of experience in the licensing of Royal Bavarian Beer Brands.

start your journey here
Partnership
Our licensing partnerships are an expression of international friendship, curiosity and enthusiasm for other cultures, and the unconditional pursuit of shared success.
Licence
Customer audience
We understand the international community of beer enthusiasts. Our valuable consumer insights generate benefits for our license partners and help lay a foundation for success.
insights
Prince luitpold
Unique beer festivals, iconic rituals, and celebrations around beer themes provide the framework for attention-grabbing PR events and brand communication.
events
Brand authenticity
All royal beer brands are iconographic, authentic and embedded in Bavarian culture. They are an expression of centuries-old customs and craftsmanship.
Bavarian
Supervising
Our multifunctional team of brewing experts, engineers and developers create customized solutions for our licensees in cooperation with partners from the field of filling technology.
Expert
Partnership
Our licensing partnerships are an expression of international friendship, curiosity and enthusiasm for other cultures, and the unconditional pursuit of shared success.
Licence
Customer audience
We understand the international community of beer enthusiasts. Our valuable consumer insights generate benefits for our license partners and help lay a foundation for success.
insights
Prince luitpold
Unique beer festivals, iconic rituals, and celebrations around beer themes provide the framework for attention-grabbing PR events and brand communication.
events
Brand authenticity
All royal beer brands are iconographic, authentic and embedded in Bavarian culture. They are an expression of centuries-old customs and craftsmanship.
Bavarian
Supervising
Our multifunctional team of brewing experts, engineers and developers create customized solutions for our licensees in cooperation with partners from the field of filling technology.
Expert

Vast experience in setting up brewing enterprises

leading to loyal & successful partnerships

KLI has decades of experience in consulting, planning and coordinating the construction of brewery plants. The best partners are brought on board to implement cutting-edge brewing techniques.

start your journey here
of loyal partnership
For more than two decades, KLI has maintained long-standing and trusting partnerships with licenses from many different parts of the world.
Decades
market share mongolia
With 80% brand awareness, Kaltenberg Weissbier is one of the most successful beer product launches in the Mongolian market ever.
80%
Visitors per year
The event of the year at Kaltenberg Castle - the world’s largest jousting tournament. Brave heroes and beautiful maidens in medieval robes. Plus delicious beer and food.
120.000
professional training
The licensing agreement includes staff training for the brewing process, gastronomy, and the serve. We turn team members into Bavarian beer connoisseurs.
staff
partner beer recipe development
License partners benefit from the Kaltenbergs brewmaster’s endless inspiration for the creation of new beer specialties.
signature
of loyal partnership
For more than two decades, KLI has maintained long-standing and trusting partnerships with licenses from many different parts of the world.
Decades
market share mongolia
With 80% brand awareness, Kaltenberg Weissbier is one of the most successful beer product launches in the Mongolian market ever.
80%
professional training
The licensing agreement includes staff training for the brewing process, gastronomy, and the serve. We turn team members into Bavarian beer connoisseurs.
staff
Visitors per year
The event of the year at Kaltenberg Castle - the world’s largest jousting tournament. Brave heroes and beautiful maidens in medieval robes. Plus delicious beer and food. 1
120.000
partner beer recipe development
License partners benefit from the Kaltenbergs brewmaster’s endless inspiration for the creation of new beer specialties.
signature