license model & franchise
royal bavarian licensing concept
advantages of a royal brand world
For four decades now, the Schloss Kaltenberg Group has been granting trademark licenses to selected partners who want to expand and upgrade their brand and product portfolio, both horizontally and vertically, with the great mass appeal of the royal brands.
The transference of the royal image and brand enables partners to position the jointly-developed products in the premium price segment. They gain access to new attractive target groups and distribution channels. All license partnerships are designed for long-term collaboration between the two parties.
König ludwig international can offer
- Exclusive use of the brands and products in a contractually-agreed area
- A top-quality brand appearance combined with a full-service marketing and communications package tailored to the respective product
- Precise analysis of how to best address the defined target groups
- Close co-operation and advice on introducing the royal Bavarian brands into a carefully-selected market environment
- Measures for brand activation
- Consistent and continuous monitoring of all marketing and distribution measures, as well as all the production measures for beer
- Membership in an alliance of royal Bavarian brand partnerships in which all parties can benefit from synergies and experiences
benefit from a royal licensing model
We create distinctive, sustainable and royal brands from the world-renowned, historic names of our family. We stand for the values behind our brands: highest quality, sustainable business, fair trade, and close relationships when it comes to our license partners all over the world« | His Royal Highness Prince Luitpold von Bayern.
licensing of royal bavarian brands offers many advantages
licensing royal bavarian brands
The licensing of royal Bavarian brands offers many advantages:
- The acquisition of a royal Bavarian trademark license ensures that there is no need for the complex process of separate brand development, building and management, thus freeing-up both personnel and financial resources within a company.
- A license partnership with König Ludwig International GmbH & Co. KG will strengthen the success story by endorsing the products for commercialization with the power of a great name and a unique brand history – and without the need for traditional, outmoded product claims.
- Product launches under a royal Bavarian license brand also benefit from finely-tuned and full-service marketing packages. This ensures that both the commercial risks and the marketing costs of a market launch can be minimized.
royal communication in premium segments
Building on three high-impact beer brands – Kaltenberg, König Ludwig Weissbier, and König Ludwig Dunkel – KLI supports its license partners with turn-key communications packages: images, POS and sales campaigns. In addition, our partners gain access to valuable consumer and brand insights.
The international Royal Beer Knights campaign consistently targets a global brand audience of beer enthusiasts. The social media campaign follows the Knight’s lives, their (beer) lifestyle, and their adventures.
Royal Oktoberfest is a beer event concept celebrated in many license markets in the early fall. It is announced via social media and branded communication and POS packages are available for our license partners.
Turnkey, out-of-the-box brand communication with plenty of royal storytelling. Each of the three Royal Bavarian Beer Brands is firmly anchored in the rich history of the House of Wittelsbach.
The international Royal Beer Knights campaign consistently targets a global brand audience of beer enthusiasts. The social media campaign follows the Knight’s lives, their (beer) lifestyle, and their adventures.
Royal Oktoberfest is a beer event concept celebrated in many license markets in the early fall. It is announced via social media and branded communication and POS packages are available for our license partners.
Turnkey, out-of-the-box brand communication with plenty of royal storytelling. Each of the three Royal Bavarian Beer Brands is firmly anchored in the rich history of the House of Wittelsbach.
All three Royal Bavarian Beer Brands are based on a sophisticated brand concept and supported by a package of POS tools with loads of shelf impact. The aim is to maximize royal storytelling with digital state-of-the-art communication tools. Royal Bavarian Beer Brands make the difference on the shelf.
the royal bavarian experience
No other beer licensing world can draw on as much heritage, content, and inspiring narratives as the Royal Bavarian Beer Brands. It builds on exceptional brand storytelling to offer high-end Beertainment including a fantastic castle located in the beautiful landscapes of Upper Bavaria and the largest knights tournament in the world.
Our beer brands – Kaltenberg, König Ludwig Weissbier, and König Ludwig Dunkel – have a unique brand positioning worldwide. Many other beer brands are premium. Ours are royal brands created by the inventors of modern beer, who introduced the Purity Law back in 1516.
Training sessions for brewing technicians, gastronomy staff, and beer sommeliers are part of the KLI Licensing package. It also includes consulting on brewing technology, menu programs, and even turnkey Royal Bavarian Gastro Concepts.
The royal beer brands are perfectly designed for high-end gastronomy. Their quality, the superb POS package, and the differentiating rituals when pouring and presenting the beer specialties create a top-notch experience.