the pos retail
expertise
the kli retail concept
on the spot – royal beats premium
The Royal Bavarian beer brands feature superb packaging and a high-impact POS presence aimed at the urban maximalist segments. The Royal Noir look, with the royal castles of Kaltenberg and Neuschwanstein as striking key visuals, ensure plenty of shelf impact.
brand experience & storytelling
KLI has equipped the three beer brands: Kaltenberg, König Ludwig Weissbier, and König Ludwig Dunkel with a comprehensive set of cutting-edge POS tools. In addition, the brands are provided with fully developed and market-tested communication concepts and campaigns at the POS. The Royal look generates maximum differentiation in the partner markets when compared to other premium beer brands.
The POS toolkit of the royal beer brands also includes a hospitality package with packaging, guest communication, a promotion set, and branding specially tailored to the needs of the HORECA markets. KLI aims for an exquisite Royal Bavarian Art of Living experience at the table