The inventors of modern beer
40 years experience in licensing
His Royal Highness Prince Luitpold von Bayern and König Ludwig International provide a royal service package with a framework of experts and expertise, guaranteeing that market opportunities and business ideas can be turned into profitable beer businesses, all by means of a one-stop solution. Equipped with 850 years of royal family brewing experience and almost half a century in the international licensing business, König Ludwig International is one of the leading and most respected licensors of beer brands in the brewing industry across the world.
The royal way to safegurad an investment
Knowing the requirements of modern production and marketing management, and knowing the pitfalls just as well, König Ludwig International offers a unique full-service package for investors and newcomers to the beer business alike to navigate efficiently through all obstacles – big or small. From our network of internationally operating companies, including a market researcher, strategists, a business planner, auditors, a plant designer, engineers, a production equipment supplier, human resource service providers, creative agencies etc, we are able to assemble exactly the right team for the task at hand – from an early feasibility check, through conception and execution, to delivery of the first bottle – and all with a seamless integration and step-by-step validation of each and every task.
Overview and timeline
40 years experience in licensing
the royal bavarian diligence concept
Feasibility phase
Encouraged by the outcome of initial considerations, a TCO analysis and a feasibility study provides a clear picture of the project’s viability. Market research and technical planning teams will assist auditors to execute a feasibility study.
deliverables
technique & engineering
- Basic technical data collection
- Brewery layout
- Capacity calculations (feasiblity)
Market & marketing
- Overview of beer market data
legal & Tax
- Initial report and summary on investment conditions in the target country
- Initial assessment of impacts of tax requirements on operating model
- Legal feasibility study
business & economics
- Investement size
- Potential financing options for projects and/or investors
- Rough estimation OPEX
- Information material, commercial documents for the financing process
the royal Bavarian network of entrepreneurs
conceptual phase
In joint working groups, König Ludwig International lwill monitorthe next steps for an efficient and straightforward road to market – no matter whether it is technical, financial, legal or commercial topics which have to be compiled.
deliverables
Market & marketing
- Survey to formulate market (entry) strategy
- Superior understanding of a given beer market
- Potential for Royal Bavarian Beer brands
- Strength and weaknesses of potential competitors and allies
Business & economics
- Price breakdown
- Estimation OPEX and TCO
- Business Plan years 1-5
- KPI structure and benchmarking structure
- Value of investment target
- Outline of execution
Technique & Engineering
- Concept layout of brewery
legal & tax
- Tax and legal structure
we build high-performing brands in a determined and efficient way
Execution phase
While the brewery is under construction, the decisive pillars for a successful launch and market entry have to be established.
In this phase, KLI and teams will work closely with the key personnel of the NewCo in order to prepare the product launch.
deliverables
Market & marketing
- Corporate Identity of company
- Development of an effective market entry and launch strategy for all defined segments
- Translate market entry strategy into directions
- Development of new local brands
- Direction giving for efficient execution and ramping-up launch
Technique & Engineering
- Brewery construction until hand-over to management
- Continous construction monitoring
legal & tax
- Implement compliance and cost recovery
business & adminstration
- Training concept
- Profile/recruit/train key personnel
The first 24 months
interdependencies
KÖNIG ludwig international creates perfect conditions for superior growth
operational phase
In the on-going business, marketeers and financial specialists are determined to guide the roll-out according to KPI sets.
deliverables
market & marketing
- Translate directions for efficient strategy execution into action steps
- Implement activities
- Market development guided through license cooperation
Business & administration
- On-going cost controlling on KPI basis
- KPI benchmarking
the sophisticated KÖNIG ludwig international network
our partners – successful together
The Schloss Kaltenberg Group is successfully working with many different licensees and producers – both national and international. We always ensure that the professional and cultural interaction between the two parties is perfect for everyone with regards to profitability, brand image, product quality and sustainability. We would like to extend a big thank-you to our partners for the excellent, reliable collaborations which we are enjoying.
- APU Joint Stock Company
- Arasan LLC
- Banjalucka Pivara AD
- Boljarka VT Ins
- CMJ Breweries
- Kaltenberg Adria
- König Ludwig GmbH & Co.
- KG Schloßbrauerei
- Kaltenberg
- Krönleins Bryggeri
- Marston’s PLC
- Noushab, Pvt. LTD
- PT. Beverindo Indah Ab adi
- Volfas Engelman AB
- XO Biyat
Welcome to the royal bavarian world of brands
are you interested in a partnership with KÖNIG ludwig international GMBH & co.kg?
KÖNIG ludwig international headquarters
Kaltenberg Castle, the royal residence and home of H.R.H. Luitpold Prince of Bavaria is situated in the heart of Upper Bavaria. The castle is the headquarter of the Schloss Kaltenberg Group with its companies, Schloss Kaltenberg Königliche Holding and König Ludwig International.
get in touch
Schlossstr. 8
82269 Geltendorf
E-Mail: business@kaltenberg.com
Telefon: +49 8193 99070 30