KLI Tales of Kaltenberg

The inventors of modern beer

40 years experience in licensing

His Royal Highness Prince Luitpold von Bayern and König Ludwig International provide a royal service package with a framework of experts and expertise, guaranteeing that market opportunities and business ideas can be turned into profitable beer businesses, all by means of a one-stop solution. Equipped with 850 years of royal family brewing experience and almost half a century in the international licensing business, König Ludwig International is one of the leading and most respected licensors of beer brands in the brewing industry across the world.

The royal way to safegurad an investment

over 500 years of brewing experience
authenticity

Knowing the requirements of modern production and marketing management, and knowing the pitfalls just as well, König Ludwig International offers a unique full-service package for investors and newcomers to the beer business alike to navigate efficiently through all obstacles – big or small. From our network of internationally operating companies, including a market researcher, strategists, a business planner, auditors, a plant designer, engineers, a production equipment supplier, human resource service providers, creative agencies etc, we are able to assemble exactly the right team for the task at hand – from an early feasibility check, through conception and execution, to delivery of the first bottle – and all with a seamless integration and step-by-step validation of each and every task.

phases of the royal way to build a sophisticated beer brand
five

Overview and timeline

40 years experience in licensing

the royal bavarian diligence concept

Feasibility phase

interdisciplinary research expertise
on point
royal license brands
patron

Encouraged by the outcome of initial considerations, a TCO analysis and a feasibility study provides a clear picture of the project’s viability. Market research and technical planning teams will assist auditors to execute a feasibility study.

deliverables

the framework conditions
Explore
technique & engineering
get to know the macro environment
market
Market & marketing
experienced sector consultants
secure
legal & Tax
get to know the macro environment
market
business & economics
KÖNIG ludwig international offers exclusive market insights
basis of success

the royal Bavarian network of entrepreneurs

conceptual phase

goal oriented processes
focused
royal license brands
patron

In joint working groups, König Ludwig International lwill monitorthe next steps for an efficient and straightforward road to market – no matter whether it is technical, financial, legal or commercial topics which have to be compiled.

deliverables

evaluation of upcoming challenges
chance
Market & marketing
the foundation of every business
facts
Business & economics
the birthplace of great beers
center
Technique & Engineering
Realistic project assessment
Reliable
legal & tax
a royal plan for substancial business
outperform

we build high-performing brands in a determined and efficient way

Execution phase

Purpose driven talent sourcing
Team up
royal license brands
patron

While the brewery is under construction, the decisive pillars for a successful launch and market entry have to be established.
In this phase, KLI and teams will work closely with the key personnel of the NewCo in order to prepare the product launch.

deliverables

KÖNIG ludwig internationalcreated succesful customer-centric brands
Rocket launch
Market & marketing
striving for no less than perfection
ready
Technique & Engineering
Realistic project assessment
Reliable
legal & tax
business & adminstration
a royal partnership for your market entry
valuable network

The first 24 months

interdependencies

KÖNIG ludwig international creates perfect conditions for superior growth

operational phase

Best practices for every market
Top tier
royal license brands
patron

In the on-going business, marketeers and financial specialists are determined to guide the roll-out according to KPI sets.

deliverables

customer retention
steady
market & marketing
The effecient way to keep track
Insights
Business & administration
excellence in brands and beer
Patron of success

the sophisticated KÖNIG ludwig international network

our partners – successful together

The Schloss Kaltenberg Group is successfully working with many different licensees and producers – both national and international. We always ensure that the professional and cultural interaction between the two parties is perfect for everyone with regards to profitability, brand image, product quality and sustainability. We would like to extend a big thank-you to our partners for the excellent, reliable collaborations which we are enjoying.

Modern beer in Mongolia
apu
Technology for croatia
Adria
german Tradition in lithuania
Volfas
Benefit from superior expertise and linkeminded partners
A royal network

Welcome to the royal bavarian world of brands

are you interested in a partnership with KÖNIG ludwig international GMBH & co.kg?

KÖNIG ludwig international headquarters

Kaltenberg Castle, the royal residence and home of H.R.H. Luitpold Prince of Bavaria is situated in the heart of Upper Bavaria. The castle is the headquarter of the Schloss Kaltenberg Group with its companies, Schloss Kaltenberg Königliche Holding and König Ludwig International.

get in touch

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Schlossstr. 8
82269 Geltendorf
E-Mail: business@kaltenberg.com
Telefon: +49 8193 99070 30